Image of 1940 Desoto S-7, sourced from www.flickr.com , Image Link.

Unveiling the Charm of the 1940 DeSoto S-7

The 1940 DeSoto S-7 is not merely a car; it's a rolling testament to an era of design innovation and automotive prowess. Born from the assembly lines of the DeSoto division of Chrysler, this vehicle emerged at a time when the world stood on the brink of monumental change. The S-7 was a product of American ingenuity, crafted during a period where style began to meet functionality in new and exciting ways. A notable moment in its history is its bold stance during the pre-war era, offering a glimpse into the future of automotive design.

Design and Innovation

The exterior of the 1940 DeSoto S-7 boasted sweeping lines and an aerodynamic silhouette that was ahead of its time. Its prominent grille, flanked by teardrop headlamps, exuded elegance and aggression in equal measure. Inside, passengers were treated to an array of luxurious touches. The quality of materials—from plush seating fabrics to polished wood trim—spoke volumes about the craftsmanship invested into each vehicle. Technologically, the S-7 was no slouch either. It featured advancements such as 'Airfoil' headlights that could be hidden away for a sleeker appearance when not in use—a marvel for its time. Color options ranged from stately hues to vibrant tones, with Gunmetal Gray being a particularly popular choice among discerning buyers. Body styles varied, with options including coupes, sedans, and convertibles. The most iconic among them was arguably the Custom Series four-door sedan, which epitomized the blend of luxury and practicality that many sought.

Historical Significance

The DeSoto S-7's impact on automotive design was profound. It broke away from traditionalist designs and embraced a forward-thinking approach that would influence car aesthetics for years to come. Its streamlined shape not only looked modern but also improved aerodynamics—a concept that was only starting to gain traction in automotive engineering circles.

Performance and Handling

Under the hood, the 1940 DeSoto S-7 was powered by a robust inline-six engine that delivered smooth performance for its day. While top speeds and acceleration figures may seem modest by modern standards, they were quite respectable at the time. The car's handling characteristics were praised for providing a comfortable ride over various road conditions. Driving an S-7 was an experience unto itself—the hum of its engine, the solid feel of its steering wheel underhand, and the way it glided over road imperfections made for a memorable journey every time.

Ownership Experience

Owners of the 1940 DeSoto S-7 used their vehicles in various capacities—from daily transportation to weekend showpieces. Its reliability was commendable for its era, though like any classic car, maintenance requires dedication. Fortunately for enthusiasts, many parts are interchangeable with other Chrysler products of the time, easing restoration efforts.

Fun Facts

The DeSoto S-7 has graced both small-town roads and silver screens alike with cameos in period films that sought authenticity in their depiction of early 20th-century life. While not known for breaking speed records, it held its own as a symbol of prestige. Criticisms often centered around its size—considered bulky by some—but this did little to dampen its appeal.

Collector's Information

Today, the 1940 DeSoto S-7 holds a special place in collectors' hearts. With production numbers not as high as some mass-produced contemporaries, finding one can be akin to uncovering hidden treasure. Values vary widely based on condition and originality but expect well-maintained examples to fetch anywhere from $10,000 to $30,000 or more at auction. Price trends suggest appreciation over time as enthusiasts seek out these pre-war gems for their historical significance and unique character.

Conclusion

The 1940 DeSoto S-7 is more than just an old car; it's a piece of history that continues to captivate those who appreciate classic automotive design and engineering. From its innovative features to its enduring charm on the collector's market, this vehicle remains an emblematic figure from an era when cars were not just modes of transportation but statements of style and sophistication.

1940 DeSoto S-7 Front and Rear Bumper Arm Grommets-BG 51Front and Rear Bumper Arm Grommets. 2-1/2" wide X 4-7/8" long, with 1-1/2" long inner slot. Pair

1940 DeSoto S-7 Windshield Center Bar Gasket. 20" long. Each-DP 12Windshield Center Bar Gasket. 20" long. Each

1940 DeSoto S-7 Gravel Shields. Molded flat without metal backing plates-FS 31Gravel Shields. Molded flat without metal backing plates. Apply with contact cement. 18" long X 9-3/4" wide at bottom. Pair

1940 DeSoto S-7 Hood Corners. Fits flat corners-HC 19Hood Corners. Fits flat corners. 80° angle, 1/4" to 3/8" corner radius. 1-3/8" wide. Pair

1940 DeSoto S-7 Windshield and Rear Window Seal. Sold by the foot-LP 30-AWindshield and Rear Window Seal. Sold by the foot

1940 DeSoto S-7 Door side seal. Same as LP 40, but for a lighter seal-LP 40-ADoor side seal. Same as LP 40, but for a lighter seal. Fits many domestic passenger cars and trucks. Universal seal for street rods and customs. Used in Cobra kit cars as door weatherstrip. Per foot.

1940 DeSoto S-7 Door Lock Pad. 1-3/8" O.D. Each-MP 551-CDoor Lock Pad. 1-3/8" O.D. Each

1940 DeSoto S-7 Clutch and Brake Seals. Replaces OEM #889473. Pair-RP 31-JClutch and Brake Seals. Replaces OEM #889473. Pair

1940 DeSoto S-7 Door Check Rubber Cushion. Each-RP 40-DDoor Check Rubber Cushion. Each

1940 DeSoto S-7 Accelerator Rod Grommet-SM 43-BAccelerator Rod Grommet. For accelerator rod through floorboard. Each

1940 DeSoto S-7 Rumble Seat Step Plate Pad. Rubber face only. 4-1/4" O.D-SP 17Rumble Seat Step Plate Pad. Rubber face only. 4-1/4" O.D. Each

1940 DeSoto S-7 Front Vent Window Seals. Replaces OEM #761708-9. Pair R&L-WR 2301Front Vent Window Seals. Replaces OEM #761708-9. Pair R&L

1940 DeSoto S-7 Rear vent window seals-WR 2301-RRear vent window seals. Fits listed 4-door sedans and limousines with swing-out rear vent windows. May fit some GM models. Replaces OEM# #849153/4. Pair. R&L.