Unveiling the Pinnacle of Pre-War Luxury: The 1937 Horch 850/853

The 1937 Horch 850/853 stands as a testament to the opulence and advanced engineering of its era. Born from the genius of German automotive design, this vehicle emerged from the esteemed Horch brand, which later became a cornerstone of the Auto Union conglomerate, a precursor to what we know today as Audi. At a time when the world was on the brink of monumental change, the Horch 850/853 carved its niche as a symbol of prestige and technological prowess. A particularly intriguing fact about this car is that it was favored by European nobility and elite, often becoming the centerpiece of grand motorcades.

Design and Innovation: A Symphony of Style and Substance

The Horch 850/853's exterior styling was nothing short of majestic. Its long, sweeping fenders and imposing grille commanded attention, while the elegant coachwork crafted by renowned coachbuilders such as Gläser or Erdmann & Rossi spoke volumes about its grandeur. Inside, passengers were enveloped in luxury, with sumptuous leather upholstery and polished wood trim that exuded craftsmanship. Technologically, it featured an advanced straight-eight engine and a groundbreaking independent suspension system for its time. Color options ranged from stately blacks and blues to rich maroons, with deep hues accentuating the car's dignified lines. Amongst its various body styles, the Sport Cabriolet remains one of the most iconic, with its convertible top adding an air of freedom to its dignified presence.

Historical Significance: Setting New Standards in Automotive Excellence

The Horch 850/853 didn't just turn heads—it revolutionized expectations for luxury vehicles. Its blend of performance, comfort, and style set it apart from contemporaries and laid down principles that would influence automotive design for decades to come. It wasn't merely a car; it was a statement of sophistication and technological ambition.

Performance and Handling: The Graceful Powerhouse

With a top speed that could reach around 90 mph—a remarkable feat at the time—the Horch 850/853's performance was as impressive as its looks. Its acceleration brought a sense of urgency to the otherwise serene driving experience. On winding roads or over uneven surfaces, the car maintained composure thanks to its innovative suspension system. Drivers often remarked on the symphonic roar of the straight-eight engine—a sound that became synonymous with power and reliability.

Ownership Experience: More Than Just a Car

The Horch 850/853 was much more than a daily driver; it was an event each time it took to the streets. Owners reveled in its show-car quality at events or enjoyed spirited jaunts through countryside roads. Maintenance required a dedicated hand—often from specialized mechanics familiar with pre-war engineering—but reliability was one of its strong suits when properly cared for.

Fun Facts: The Legacy Lives On

This automotive masterpiece has graced many prestigious collections, including those owned by celebrities and royalty. While not built for records in speed or sales, it has held a different kind of record—a lasting legacy in the hearts of classic car enthusiasts. Despite some criticisms regarding its size or fuel consumption in light of modern standards, it remains an icon of its age.

Collector's Information: A Coveted Classic Gem

Today, finding a 1937 Horch 850/853 is akin to unearthing treasure. With production numbers estimated in the low hundreds for certain models, each surviving example is rare and highly valued. The value range for these vehicles varies greatly depending on condition and provenance but can reach well into seven figures at prestigious auctions. As appreciation for pre-war classics grows, so too does the value trajectory for this remarkable vehicle.

Conclusion: An Enduring Emblem of Pre-War Elegance

In summary, the 1937 Horch 850/853 represents an era where luxury knew no bounds and where automotive design dared to dream big. Its legacy endures not only in museums or private collections but also in the spirit it embodies—a spirit of innovation, elegance, and timeless appeal that continues to captivate classic car aficionados around the globe.

1937 HORCH 850/853 Headlight Pads. 3-1/8" wide X 4-1/4" long. Pair-MP 7971-AHeadlight Pads. 3-1/8" wide X 4-1/4" long. Pair

1937 HORCH 850/853 Luggage Rack Pad. 1-3/4" wide X 6" long. Each-MP 7971-BLuggage Rack Pad. 1-3/4" wide X 6" long. Each

1937 HORCH 850/853 Door Handle (with lock) Pads. 1-7/8" wide X 3-1/2" long-MP 7971-CDoor Handle (with lock) Pads. 1-7/8" wide X 3-1/2" long. Pair

1937 HORCH 850/853 Door handle pads. 1-7/8 in. W x 2-1/2 in. L. Pair. R&L.-MP 7971-DDoor handle pads. 1-7/8 in. W x 2-1/2 in. L. Pair. R&L.

1937 HORCH 850/853 Trunk Light Pad. 3-3/4" long X 8-3/4" wide. Each-MP 7971-ETrunk Light Pad. 3-3/4" long X 8-3/4" wide. Each

1937 HORCH 850/853 Tail-light Pads. 2-1/2" wide X 5-1/4" long. Pair-MP 7971-FTail-light Pads. 2-1/2" wide X 5-1/4" long. Pair

1937 HORCH 850/853 Trunk Rack Bracket Pad. 1-3/16" wide X 3-5/8" long. Each-MP 7971-GTrunk Rack Bracket Pad. 1-3/16" wide X 3-5/8" long. Each

1937 HORCH 850/853 Fender Light Pads. 1-1/2" wide X 2-3/8" long. Pair-MP 7971-HFender Light Pads. 1-1/2" wide X 2-3/8" long. Pair