Stepping Back in Time with the 1918 Jordan Four

The 1918 Jordan Four stands as a testament to the ingenuity and flair of early 20th-century automotive design. Crafted by the Jordan Motor Car Company, which was established in 1916 by Edward S. Jordan, this vehicle emerged from an era where cars began to symbolize personal freedom and style. Notably, the Jordan Four was one of the first cars to be marketed for its aesthetic appeal and lifestyle fit rather than just its technical specifications, a strategy that would become industry standard.

Design and Innovation

The exterior of the Jordan Four exuded elegance with its long, sweeping lines and an open-top design that invited the adventurous spirit of the roaring twenties. Its body, constructed from pressed steel, was both durable and stylish. Inside, passengers were treated to a cabin that prioritized comfort with high-quality leather upholstery and polished wood accents—a luxury at the time.

Technologically, the Jordan Four was equipped with features that were innovative for its era, such as electric lights and a starter, which were not yet standard in all vehicles. Color options ranged from conservative blacks to more vibrant hues, reflecting personal expression. The most iconic body style was arguably the "Sport" version, with its boat-tail design that captivated onlookers.

Historical Significance

The 1918 Jordan Four's impact on automotive marketing cannot be overstated. It shifted industry focus from purely mechanical prowess to a blend of performance and style. Its advertisements, particularly "Somewhere West of Laramie," are legendary for their evocative language that connected emotionally with consumers—a practice that has since become ubiquitous in car marketing.

Performance and Handling

Performance-wise, the Jordan Four's 3.3-liter four-cylinder engine delivered modest power for its time, allowing it to reach top speeds that thrilled its drivers. Acceleration figures are hard to come by for a car of this vintage, but it was not built for speed as much as for reliable touring. On various road conditions, the vehicle's solid axle suspension provided a ride quality reflective of the era's standards—sturdy yet far from today's smooth rides.

Ownership Experience

In its heyday, the Jordan Four served multiple roles—from daily transportation to leisurely Sunday drives. Maintenance could be challenging given the era's limited technology; however, simplicity in design meant that many owners could undertake repairs themselves. Reliability was on par with other vehicles of the time.

Fun Facts

A fascinating tidbit about the Jordan Four is its connection to early automotive advertising lore. The company also had a knack for creating evocative model names like "Tomboy" and "Playboy," which further solidified its image as a maker of cars for the free-spirited individualist. While not known for setting speed records or dominating sales charts, it carved out a niche that made it memorable.

Collector's Information

Today, a 1918 Jordan Four is a rare find indeed; production numbers were never vast to begin with. As such, values can vary greatly depending on condition and provenance but expect figures well into five digits or more at auction due to their scarcity and historical importance. Over time, appreciation is likely as collectors value unique pieces of automotive history.

Conclusion

The 1918 Jordan Four is more than just an antique car; it represents a pivotal moment when automobiles became extensions of personal style and identity. This vehicle may not have set speed records or changed performance standards, but it certainly left an indelible mark on how cars are sold and cherished by enthusiasts around the world.

1918 Jordan Four Accessory Floor Mat - 12"X17"-AC 50Accessory Floor Mat - made of high quality black rubber with molded original emblem. Also designed to be sewn into new carpets. 12"X17", Each