Image of 1973 Volkswagen Thing, sourced from www.motortrend.com , Image Link.

Unveiling the Quirky Charm of the 1973 Volkswagen Thing

The 1973 Volkswagen Thing stands as a testament to automotive eccentricity, a vehicle that defies conventional design with its utilitarian boldness. Born from the practical roots of the World War II-era Kübelwagen, the Thing—or Type 181 as it was officially known—was Volkswagen's attempt to capture both military and civilian markets with a car that prioritized simplicity and versatility over luxury. A unique fact that piques interest: The Thing was once used by the Mexican government for its postal service, showcasing its adaptability in various roles.

Design and Innovation: A Study in Functional Aesthetics

With its boxy silhouette and flat panels, the exterior of the 1973 Volkswagen Thing is instantly recognizable. The design was intentionally stark, featuring removable doors, a fold-down windshield, and a convertible top for an open-air experience that resonated with free spirits of the era. Inside, the interior was spartan with heavy-duty upholstery and easy-to-clean surfaces reflecting its utilitarian purpose. Despite its simplicity, it offered technological novelties like gas heater options for those braving colder climates. Color options ranged from vibrant to subdued, with Sunshine Yellow and Pumpkin Orange being popular choices that captured the spirit of the '70s. The four-door convertible body style is iconic, often complemented by optional side curtains for weather protection.

Historical Significance: More Than Just a Curiosity

The 1973 Volkswagen Thing wasn't just an oddity; it was a statement on functional design in an era where cars were becoming more elaborate. Its no-frills approach set it apart from contemporaries, influencing later utility vehicles with its emphasis on practicality over pretense. The Thing's lasting influence can be seen in various off-road and utility vehicles that prioritize function in their design ethos.

Performance and Handling: Embracing the Unconventional Ride

Performance-wise, the Thing was not built for speed but for reliability under varied conditions. With a modest top speed around 68 mph and leisurely acceleration (0-60 mph taking upwards of 23 seconds), it was no race car. However, it handled off-road terrain and bumpy roads commendably due to its high ground clearance and robust construction. Driving a Thing was about enjoying the journey; the distinctive air-cooled engine sound and the sensation of openness made for an immersive driving experience.

Ownership Experience: The Joy of Simplicity

Owners of the Volkswagen Thing appreciated its dual nature as both a daily driver and a show car capable of turning heads at vintage rallies. Its mechanical simplicity meant that maintenance could often be performed by the owners themselves, adding to its charm. While reliability was generally good, rust could be an issue, necessitating diligent care.

Fun Facts: The Thing's Endearing Legacy

The Thing has had its share of limelight with rare editions like the "Acapulco" version designed for resort duty in Mexico. Celebrity ownerships have included Hollywood stars who embraced its quirky character. While not known for breaking speed records, it has held a place in people's hearts for its unique appeal. Criticisms often focused on its modest power and lack of refinement, but these were overshadowed by its characterful presence.

Collector's Information: Assessing Value and Rarity

Today, collectors cherish the 1973 Volkswagen Thing for its novelty and rarity. With estimates suggesting fewer than 25,000 units produced for North America during its production run from 1973 to 1974, it's considered relatively rare. Values have steadily appreciated over time with well-maintained examples fetching anywhere from $15,000 to $30,000 or more depending on condition and originality.

Conclusion: Celebrating an Automotive Iconoclast

The 1973 Volkswagen Thing may have been an outlier in automotive design, but it carved out a niche that celebrates individuality and utility in equal measure. Its legacy endures among enthusiasts who value its straightforward charm and historical significance—a true classic that continues to captivate generations.

1973 Volkswagen Thing Gravel Shields. Molded flat without metal backing plates-FS 40Gravel Shields. Molded flat without metal backing plates. Apply with contact cement. 7-5/8" long X 5-5/8" wide at top. Pair

1973 Volkswagen Thing Intake Manifold Boots. Made of rubber. 1-3/8" I.D., 2" O.D-RP 300-BIntake Manifold Boots. Made of rubber. 1-3/8" I.D., 2" O.D. X 1-1/2" high. Pair

1973 Volkswagen Thing Oil Cooler Seal. 7/16" I.D., 7/8" O.D. Each-RP 8-BOil Cooler Seal. 7/16" I.D., 7/8" O.D. Each