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1963 American Motors Ambassador Catalog and Classic Car Guide, Ratings and Features

Image of 1963 American Motors Ambassador, Note: These illustrations use artistic license and may differ from actual historical models.

Performance Metrics

Performance: +40
Handling: +45
Ride Comfort: +70

Fundamental Metrics

Safety: +30
Maintenance and Upkeep: +60
Restoration Difficulty: +55

Emotional Appeal

Looks: +65
Collectability: +50
Historical Significance: +40

MMP Rating

5.3 /10
Engine Specifications
Engine: 327 cu in (5.4 L) V8
Displacement: 327 cu in (5.4 L)
Horsepower: 250-270 hp
Torque: 340-360 lb-ft
Compression Ratio: 9.7:1
Ignition System: Conventional points ignition system
Cooling System: Liquid-cooled
Performance Specifications
0-60 Time: 10 seconds
1/4 Mile Time: 17 seconds
Top Speed: 120 mph
Transmission and Drive
Drive Type: Rear-wheel drive
Transmission Type: 3-speed automatic or 4-speed manual
Fuel and Efficiency
Fuel System Type: Carburetor
MPG: 10-12 mpg
Dimensions and Brakes
Brakes: Drum brakes
Wheelbase: 112 inches
Weight: 3,500 lbs

Note: Specifications for classic cars are given to the best of our ability, considering the limited and variant data available.

Unveiling the 1963 American Motors Ambassador

The year 1963 heralded the arrival of a vehicle that would become a cornerstone of American automotive history—the American Motors Ambassador. Crafted by the innovative minds at American Motors Corporation (AMC), this car emerged as a symbol of mid-century luxury and performance. With its roots tracing back to the Nash Ambassador models, the '63 Ambassador was a testament to AMC's commitment to quality and innovation during an era dominated by larger auto manufacturers. A particularly intriguing fact about this vehicle is that it was one of the first American cars to offer factory-installed air conditioning, setting a new standard for automotive comfort.

Design and Innovation

The exterior of the 1963 Ambassador was a blend of elegance and subtlety, with clean lines and a poised stance that commanded attention without being ostentatious. The vehicle's design featured a distinctive grille and tasteful chrome accents that accentuated its lengthened silhouette. Inside, passengers were greeted with an interior that showcased AMC's dedication to comfort, boasting rich upholstery options and thoughtful amenities. The use of high-quality materials such as vinyl or optional leather in various color palettes underscored the car's upscale aspirations.

Technologically, the Ambassador was ahead of its time, offering features like adjustable steering wheels and push-button automatic transmissions. Color choices ranged from classic whites and blacks to more adventurous hues like aquamarine, with the latter often catching the eye of style-conscious buyers. Among its body styles, which included sedans, convertibles, and station wagons, the hardtop coupe stood out as an iconic representation of 1960s Americana.

Historical Significance

The Ambassador didn't just represent luxury; it also pushed forward automotive design and technology. Its emphasis on passenger comfort and advanced features set new benchmarks for what consumers could expect from an executive car. This model helped cement AMC's reputation for producing vehicles that were not only practical but also aspirational, influencing subsequent generations of automobiles.

Performance and Handling

Underneath its polished exterior, the 1963 Ambassador was no slouch in performance. Equipped with robust engine options including a 327 cubic inch V8, it could achieve respectable top speeds and deliver brisk acceleration for its class—going from 0-60 mph in under 11 seconds. The ride quality was smooth, absorbing bumps with grace while maintaining poise on winding roads. Drivers often praised the throaty rumble of the engine—a sound that became synonymous with American muscle during that era.

Ownership Experience

The Ambassador served multiple roles ranging from a dependable family car to a status symbol gracing car shows. Its reliability was one of its strong suits, making it a practical choice for daily driving while also being relatively straightforward to maintain for DIY enthusiasts. However, like many vehicles from this period, rust could be an issue if not properly cared for.

Fun Facts

Did you know that several Ambassadors were used as diplomatic vehicles? This added an extra layer to the "Ambassador" nameplate. Although not known for breaking speed records, its sales figures were impressive within its market segment. Criticisms typically centered around its conservative styling compared to flashier rivals but many appreciated its understated charm.

Collector's Information

Today, the 1963 American Motors Ambassador holds a special place in collector circles. While production numbers were not as low as some limited-run models (with estimates suggesting tens of thousands were produced), finding one in pristine condition can be challenging. As for value, well-preserved examples can fetch anywhere from $10,000 to $30,000 depending on their condition and provenance, showing a steady appreciation among classic car enthusiasts.

Conclusion

The 1963 American Motors Ambassador stands as a testament to AMC's ingenuity and commitment to luxury during an era of intense competition in the automotive industry. With its blend of style, comfort, and performance, it carved out a unique niche that continues to resonate with collectors today. As we look back on this classic piece of Americana, it's clear that the Ambassador wasn't just another car—it was a statement about what American motoring could be at its best.

1963 American Motors Ambassador Catalog of Parts




1963 American Motors Ambassador Door side seal. Same as LP 40-A, but for a heavier seal-LP 40 1963 American Motors Ambassador Door side seal. Same as LP 40-A, but for a heavier seal-LP 40Door side seal. Same as LP 40-A, but for a heavier seal. Fits many domestic passenger cars and trucks. Used in Cobra kit cars as trunk weatherstrip. Per foot.

1963 American Motors Ambassador Door side seal. Same as LP 40, but for a lighter seal-LP 40-A 1963 American Motors Ambassador Door side seal. Same as LP 40, but for a lighter seal-LP 40-ADoor side seal. Same as LP 40, but for a lighter seal. Fits many domestic passenger cars and trucks. Universal seal for street rods and customs. Used in Cobra kit cars as door weatherstrip. Per foot.

1963 American Motors Ambassador Vulcanized Windshield Seal-VWS 0624 1963 American Motors Ambassador Vulcanized Windshield Seal-VWS 0624Vulcanized Windshield Seal. For 2-door & 4-door sedans and wagons. Accepts chrome trim. Each

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