Image of 1973 American Motors Matador, sourced from www.curbsideclassic.com , Image Link.

1973 American Motors Matador: A Blend of Muscle and Modesty

The 1973 American Motors Matador stands as a testament to the era's blend of muscle and modesty. Born from the ambitious American Motors Corporation (AMC), the Matador was a mid-size car that offered a mix of practicality and performance. It emerged during a time when the automotive industry was grappling with changing consumer tastes and stricter emission regulations. The Matador's unique fact? It was AMC's best-selling passenger car at the time, which speaks volumes about its appeal in an era dominated by giants like Ford and Chevrolet.

Design and Innovation

With its long hood, pronounced grille, and sweeping lines, the Matador's exterior styling exuded a certain confidence. The interior was equally thoughtful, with a focus on comfort and space. Materials ranged from basic vinyl to plush fabrics, catering to various tastes and budgets. Technologically, it featured innovations such as optional disk brakes and electronic ignition—cutting-edge for its time. Color options were vibrant and plentiful, with hues like "Big Bad Orange" catching buyers' attention. Among body styles, the two-door hardtop coupe was particularly striking, characterized by its semi-fastback design.

Historical Significance

The Matador wasn't just another car; it represented AMC's fight for relevance in an industry dominated by larger competitors. Its design was forward-thinking yet accessible, which helped it carve out a niche in the market. The Matador also played a role in motorsports, adding to its legacy as a versatile vehicle that could hold its own both on the track and in the showroom.

Performance and Handling

The 1973 Matador came with various engine options, with the 401 cu in V8 being the most potent, propelling the car to respectable top speeds and achieving 0-60 mph in under 10 seconds—a notable feat for its class. Handling was surprisingly agile for a mid-size sedan of its day, taking on corners with poise while offering a comfortable ride over bumps. The driving experience was characterized by the throaty rumble of its V8 engine—a sound that resonated with enthusiasts.

Ownership Experience

The Matador served many roles: daily driver, weekend cruiser, even an occasional track participant. It was known for being relatively reliable for its time but did require regular maintenance to keep it running smoothly. Parts were generally accessible due to AMC's widespread dealership network at the time.

Fun Facts

The Matador had its share of limelight with appearances in movies and television shows of the era. While not known for breaking speed records, it did set sales records for AMC. Criticisms often centered around fuel efficiency—a common issue among vehicles from this period.

Collector's Information

Today, the 1973 AMC Matador is considered a unique collector's item rather than a high-ticket investment. Production numbers were substantial since it was AMC's best-seller; however, many have not survived through the years. Values can range significantly based on condition and originality, with well-preserved models fetching higher prices—potentially ranging from $5,000 to $20,000 or more for pristine examples or rare configurations.

Conclusion

The 1973 American Motors Matador is more than just a car; it's a slice of automotive history that reflects the challenges and spirit of its time. With its distinctive style, varied performance capabilities, and role in popular culture, it remains an intriguing chapter in America's motoring legacy.

1973 American Motors Matador Hood Bumper. Each-HF 85Hood Bumper. Each

1973 American Motors Matador Molded door seals. For 2-door hardtop. 86 in. (218.44 cm) L-LM 31Molded door seals. For 2-door hardtop. 86 in. (218.44 cm) L. Pair. R&L.

1973 American Motors Matador Beaded Deck Rack Mounting Pads. 1-7/16" X 3". Pair-MP 622-BBeaded Deck Rack Mounting Pads. 1-7/16" X 3". Pair

1973 American Motors Matador Spare Tire Hold Down Nut. 5/16- 18 thread size-WF 3506Spare Tire Hold Down Nut. 5/16- 18 thread size. Replaces OEM #3198901. Each