Image of 1937 Graham Custom 120, sourced from en.m.wikipedia.org , Image Link.

Unveiling the 1937 Graham Custom 120: A Testament to Pre-War Elegance

The 1937 Graham Custom 120 stands as a beacon of automotive excellence, a testament to the ingenuity and ambition of its era. Born from the fervent workshops of Graham-Paige Motors Corporation, this vehicle emerged during a tumultuous period of history, navigating through the Great Depression and edging toward global conflict. With its sleek lines and forward-thinking design, the Custom 120 not only captured the imaginations of the public but also set a new benchmark for luxury automobiles.

A unique fact that often captures enthusiasts' attention is that the Graham Custom 120 was one of the first cars to feature the innovative 'Spirit of Motion' design, which later earned it the nickname "Sharknose" due to its distinctive front-end styling. This design choice was not only aesthetically groundbreaking but also a bold statement in an industry that was often resistant to change.

Design and Innovation: The Artistry Behind the 'Sharknose'

The exterior styling of the 1937 Graham Custom 120 was nothing short of revolutionary. Its iconic 'Sharknose' front end, with a prow-like grille and sweeping fenders, suggested motion even when the vehicle was at a standstill. The interior matched this elegance with high-quality materials and craftsmanship that catered to the discerning buyer. Luxurious fabrics and wood accents adorned the cabin, while ergonomic considerations ensured comfort on long journeys.

For its time, the Custom 120 boasted technological advancements such as an overdrive transmission system, which allowed for improved fuel efficiency and quieter engine operation at high speeds. Color options ranged from deep maroons to classic blacks, with rich blues being particularly popular among buyers. The most iconic body style was arguably the sedan, which offered both style and practicality, making it a favorite among affluent customers.

Historical Significance: Paving the Way for Future Designs

The Graham Custom 120's impact on automotive design cannot be overstated. It challenged conventional aesthetics and introduced features that would inspire future generations of car designers. Its streamlined shape hinted at aerodynamic principles that would become crucial in automotive engineering. The 'Sharknose' itself became a symbol of innovation during an era where many manufacturers were playing it safe.

Performance and Handling: A Symphony of Power and Grace

Underneath its striking exterior, the Graham Custom 120 housed a robust straight-six engine capable of propelling it to impressive speeds for its time. Although exact figures vary, top speed estimates put it well above average for vehicles of its class. Acceleration was brisk, with a 0-60 mph time that could surprise even modern car enthusiasts.

On winding roads or over uneven surfaces, drivers found the Custom 120's handling to be reassuringly solid yet pleasantly responsive. The experience behind the wheel was one of controlled power; from the throaty hum of its engine to the smoothness of its ride, driving this car was an exercise in refined excitement.

Ownership Experience: More Than Just a Car

Owners of the 1937 Graham Custom 120 typically enjoyed their vehicles in various ways—from daily driving for the bold to weekend showpieces for collectors. Maintenance and reliability were hallmarks of Graham-Paige craftsmanship; however, given its vintage status today, upkeep requires dedication and often a specialist's touch.

Fun Facts: The Legacy Lives On

The Graham Custom 120 has graced both private collections and silver screens alike, with several units finding their way into celebrity garages. While not known for breaking speed records, it did set sales records for Graham-Paige during its production years. Criticisms were few but did include remarks on its daring design—too bold for some traditionalists at the time.

Collector's Information: A Prize Among Antiquities

Today, a well-preserved 1937 Graham Custom 120 can fetch anywhere from mid-five figures up to six figures depending on condition and provenance—testament to its increasing rarity and desirability among collectors. While production numbers were not insignificant for its day, surviving examples are relatively scarce with estimates suggesting only hundreds remain in various states.

Conclusion: An Undeniable Classic

The 1937 Graham Custom 120 is more than just an automobile; it is an enduring icon that represents a pinnacle in pre-war design and luxury. Its influence on automotive history is indelible, securing its place as one of America's most cherished classic cars. For those lucky enough to behold or own one today, it offers an unparalleled window into an era where beauty and innovation coalesced into rolling art.

1937 Graham CUSTOM 120 Accessory Floor Mat - 12"X17"-AC 12Accessory Floor Mat - made of high quality black rubber with molded original emblem. Also designed to be sewn into new carpets. 12"X17", Each

1937 Graham CUSTOM 120 Clutch and Brake Pedal Pads. 2-5/8" wide X 3-5/8" long-CB 25Clutch and Brake Pedal Pads. 2-5/8" wide X 3-5/8" long. Pair

1937 Graham CUSTOM 120 Clutch and Brake Pedal Pads. 2" wide X 3-5/8" long. Pair-CB 46Clutch and Brake Pedal Pads. 2" wide X 3-5/8" long. Pair

1937 Graham CUSTOM 120 Tail-light Pads. 1-7/8" wide X 5-7/8" long. Pair-MP 798Tail-light Pads. 1-7/8" wide X 5-7/8" long. Pair