Image of 1927 Lasalle Series 303, sourced from www.hemmings.com , Image Link.

1927 LaSalle Series 303: A Pioneering Luxury

The 1927 LaSalle Series 303 emerges not merely as a car but as a statement of luxury and forward-thinking design. Birthed from the innovative minds at Cadillac and envisioned by the legendary Harley Earl, the LaSalle was introduced to bridge the gap between Cadillac's opulence and the market's more modest offerings. This vehicle didn't just occupy a niche; it created one, setting a new benchmark for what an American luxury automobile could be. A notable moment in its history is its distinction as one of the first production vehicles designed by a professional stylist, which would forever change the automotive industry.

Design and Innovation

The exterior of the LaSalle Series 303 was nothing short of revolutionary for its time. Its sleek lines and elongated hood exuded elegance, while the bold radiator grille became a defining feature that influenced designs for years to come. Inside, occupants were treated to an opulent cabin with fine fabrics and detailed woodwork that spoke volumes about the craftsmanship invested into each vehicle. The technological features, such as its advanced V8 engine, were ahead of their time, providing a smooth ride that was both powerful and refined. Color options ranged from deep blues to rich maroons, with two-tone combinations being particularly popular among discerning buyers. The most iconic body style was arguably the roadster, which captured the essence of freedom and luxury.

Historical Significance

The LaSalle Series 303's impact on automotive design cannot be overstated. It was one of the first cars to consider aesthetics as equally important as functionality, setting a precedent for future designs. It stood apart from its contemporaries with its emphasis on a cohesive design philosophy, integrating artistry with engineering—a concept that would become fundamental in automotive design.

Performance and Handling

Underneath its beautiful exterior, the LaSalle Series 303 boasted impressive performance credentials for its era. Its top speed approached 70 mph—a remarkable feat in 1927—with acceleration that left many competitors trailing in its wake. The car's handling was praised for its stability and comfort over various driving conditions, offering an experience that combined responsiveness with a sense of grandeur. Drivers often remarked on the melodious purr of the engine and how it contributed to an overall sense of refinement during travel.

Ownership Experience

The LaSalle Series 303 found its place among various roles, from being a daily driver for the well-to-do to gracing car shows with its timeless elegance. Maintenance required a careful hand, typical of luxury cars of that period, but reliability was one of its strong suits when properly cared for. The vehicle's straightforward mechanical design allowed skilled owners or local mechanics to undertake repairs without excessive difficulty.

Fun Facts

A piece of trivia that adds to the LaSalle's charm is its association with high society and celebrity ownerships during its heyday. Although not known for breaking speed records, it held records of another kind—prestige and sales within its class. Criticisms were few but often pointed towards its costliness at the time; however, this only added to its allure as a symbol of status.

Collector's Information

Today, a 1927 LaSalle Series 303 can fetch a wide range in value depending on condition and provenance, with pristine examples commanding significant sums well into six figures. Production numbers were modest compared to mass-market vehicles; it is estimated that several thousand were produced. As such, they are relatively rare finds in today's collector market. Price trends suggest an appreciation in value over time as classic car enthusiasts seek out these pioneering examples of automotive design.

Conclusion

The 1927 LaSalle Series 303 stands as more than just an automobile; it is an enduring icon that represents the dawn of integrated automotive design and luxury. Its influence can still be seen in modern vehicles that prioritize aesthetics alongside performance—a testament to LaSalle's pioneering spirit. For those lucky enough to own or witness this classic on the road today, it remains a captivating link to an era when cars began to reflect not just transportation needs but personal expression and style.

1927 LaSalle Series 303 Accessory Floor Mat - 12"X17"-AC 45Accessory Floor Mat - made of high quality black rubber with molded original emblem. Also designed to be sewn into new carpets. 12"X17", Each

1927 LaSalle Series 303 Swing-Out Windshield Seal. 3/4" High. Sold by the foot-LP 97-ASwing-Out Windshield Seal. 3/4" High. Sold by the foot