Image of 1934 Lasalle Series 50, sourced from www.chicagovintage.com , Image Link.

Introduction

Step back in time to an era of automotive elegance and innovation with the 1934 LaSalle Series 50. Born from the prestigious Cadillac division of General Motors, this vehicle emerged as a stylish and more affordable alternative to its luxurious siblings. Designed under the legendary Harley Earl, the LaSalle not only set design trends but also became a symbol of the Art Deco movement on wheels. One unique fact that car enthusiasts might find fascinating is that the LaSalle was the first production car to feature a designer's name, establishing the importance of automotive design and branding.

Design and Innovation

The 1934 LaSalle Series 50 boasted an exterior that was nothing short of breathtaking. Its sleek lines and elongated hood conveyed a sense of speed and sophistication, while the prominent grille and elegant fenders highlighted its Cadillac lineage. Inside, passengers were treated to an opulent environment featuring rich fabrics and wood accents, indicative of its high-quality craftsmanship. Technologically, it was ahead of its time with innovations such as independent front suspension—a rarity for vehicles in that era. The LaSalle was available in a variety of colors, with deep blues and maroons being particularly popular among buyers. Of the various body styles offered, the convertible coupe remains one of the most iconic and sought-after by collectors today.

Historical Significance

The LaSalle Series 50 played a pivotal role in defining mid-range luxury cars, filling a niche between the opulent Cadillacs and more pedestrian brands. It was instrumental in demonstrating that style and performance could coexist at a more accessible price point, influencing future automotive market strategies. The LaSalle's legacy is evident in how it paved the way for designer-branded vehicles and set design standards that many manufacturers emulated.

Performance and Handling

Underneath its stylish exterior, the 1934 LaSalle Series 50 was powered by a robust flathead V8 engine that delivered smooth performance for its time. Although exact top speed figures are elusive, it offered commendable acceleration with a sense of grace rather than brute force. On the road, drivers appreciated its poised handling characteristics—thanks to the aforementioned independent front suspension—which provided a comfortable ride even on less forgiving surfaces. The driving experience was characterized by a harmonious engine purr and an overall sense of mechanical refinement that connected driver to machine.

Ownership Experience

The LaSalle Series 50 was versatile enough to serve as both a daily driver for the well-to-do gentleman or as an elegant showpiece at weekend events. Maintenance required a certain level of commitment typical for vehicles of its age, but its mechanical simplicity relative to modern cars made it relatively straightforward for enthusiasts to keep in top condition. The reliability of its V8 engine further contributed to its reputation as a dependable classic.

Fun Facts

A piece of trivia that adds to the allure of this classic is that several high-profile personalities were known to own LaSalles, enhancing its image as a car with star quality. While it didn't break records in speed or sales, it certainly left an indelible mark on automotive history. Common criticisms at the time focused on its price point, which some considered too high for a car marketed towards buyers seeking value.

Collector's Information

Today, the 1934 LaSalle Series 50 is highly prized among collectors for its beauty and historical significance. While production numbers were not meticulously recorded during that era, estimates suggest that several thousand units were produced. In terms of value range, pristine examples can fetch anywhere from $50,000 to over $100,000 depending on their condition and provenance. As appreciation for pre-war classics grows, prices for well-maintained LaSalles have been steadily climbing.

Conclusion

The 1934 LaSalle Series 50 stands as a testament to an age when cars were more than just transportation; they were statements of style and innovation. With its blend of luxury features, striking design, and historical significance, it remains an enduring icon in the classic car world—a true masterpiece on wheels that continues to captivate enthusiasts around the globe.

1934 LaSalle Series 50 Accessory Floor Mat - 12"X17"-AC 45Accessory Floor Mat - made of high quality black rubber with molded original emblem. Also designed to be sewn into new carpets. 12"X17", Each

1934 LaSalle Series 50 Headlight Pads. 3-1/8" wide X 9-3/4" long. Pair-MP 350-BHeadlight Pads. 3-1/8" wide X 9-3/4" long. Pair

1934 LaSalle Series 50 Gas Filler Base Pad. 4-1/2" O.D. Each-MP 382Gas Filler Base Pad. 4-1/2" O.D. Each

1934 LaSalle Series 50 Rear Leaf Spring Insulator. Fabric reinforced, tough rubber-RP 23-ZRear Leaf Spring Insulator. Fabric reinforced, tough rubber. For all 2" wide leaf springs. 2" wide X 5" long. Each