Image of 1937 Lasalle Series 50, sourced from www.hemmings.com , Image Link.

Unveiling the Elegance of the 1937 LaSalle Series 50

As the curtain rose on the automotive stage of the 1930s, few models captured the essence of pre-war luxury quite like the 1937 LaSalle Series 50. Born from the prestigious Cadillac division of General Motors, the LaSalle emerged as a beacon of innovation and style. Its creation was a strategic move by GM to fill the gap between Buick and Cadillac, and it was masterfully executed under the guidance of legendary designer Harley Earl. The LaSalle Series 50 was not just a car; it was a statement of class and an enduring symbol of an era.

Design and Innovation

The exterior of the 1937 LaSalle Series 50 was a symphony of curves and chrome, a testament to Earl's vision for a sleeker, more streamlined automotive future. The vehicle's silhouette was both stately and sporty, with a bold grille that became a defining feature of its character. Inside, passengers were enveloped in luxury, with sumptuous fabrics and finely crafted wood accents that spoke volumes about the quality of materials used.

For its time, the LaSalle showcased technological advancements such as independent front suspension and a robust V8 engine. Color options ranged from deep maroons to elegant blues, with popular choices often reflecting the opulence of the era. Body styles included coupes, convertibles, and sedans, but it was perhaps the convertible coupe that captured hearts with its blend of freedom and finesse.

Historical Significance

The LaSalle Series 50's impact on automotive design cannot be overstated. It bridged the gap between affordability and luxury, bringing high-end design elements to a broader audience. This car set itself apart with its balance of performance and elegance, leaving a lasting influence on automotive trends that would echo through subsequent decades.

Performance and Handling

The heart of the LaSalle Series 50 lay in its performance capabilities. With a top speed that commanded respect in its day and acceleration figures that brought excitement to any driver's heart, this car was no slouch on the road. Handling was refined for its time, offering drivers confidence as they navigated winding roads or cruised smoothly over long stretches of highway. The driving experience was immersive, characterized by the throaty purr of its engine and the solid yet comfortable ride it provided.

Ownership Experience

Owners of the 1937 LaSalle Series 50 enjoyed a vehicle that could serve multiple roles—from daily transportation to weekend showpiece or even as an occasional race car in local events. Maintenance required a dedicated owner willing to preserve such craftsmanship, but reliability was commendable for those who treated their LaSalles with care.

Fun Facts

The LaSalle holds its place in history not just for its design but also for its cultural footprint—gracing Hollywood films and being associated with high-profile personalities of its time. While it may not have set speed records, it certainly set standards in style and luxury. Criticisms were few but often pointed towards its price point at a time when America was still recovering from economic hardship.

Collector's Information

Today, collectors cherish the 1937 LaSalle Series 50 for its rarity and historical value. Estimates suggest that several thousand units were produced, though exact numbers remain elusive. In terms of value range, pristine examples can fetch significant sums well into six figures, depending on provenance and condition. The market has shown appreciation for well-maintained or expertly restored LaSalles over time.

Conclusion

The 1937 LaSalle Series 50 is more than just an automobile; it is an artifact from an age where cars were beginning to be more than mere transportation—they were statements of identity and ambition. This vehicle remains an emblematic piece of automotive history that continues to captivate enthusiasts and collectors alike.

1937 LaSalle Series 50 Accessory Floor Mat - 12"X17"-AC 45Accessory Floor Mat - made of high quality black rubber with molded original emblem. Also designed to be sewn into new carpets. 12"X17", Each

1937 LaSalle Series 50 Rear Bumper Arm Grommets-BG 69Rear Bumper Arm Grommets. 2-1/8" wide X 3-7/8" long, with 1-3/4" long inner slot. Pair

1937 LaSalle Series 50 Park Light Pads. 16-5/8" long X 1-7/8" wide. Pair-MP 400Park Light Pads. 16-5/8" long X 1-7/8" wide. Pair

1937 LaSalle Series 50 Trunk Hinge Pads. 1-5/8" wide X 9-1/4" long. 4-Piece Set-MP 421-ATrunk Hinge Pads. 1-5/8" wide X 9-1/4" long. 4-Piece Set

1937 LaSalle Series 50 Front vent window seals. Exact fit. Does not fit convertible-WR 7302Front vent window seals. Exact fit. Does not fit convertible. Pair. R&L.

1937 LaSalle Series 50 Rear vent window seals. For 4-door touring sedans. Pair-WR 7302-RRear vent window seals. For 4-door touring sedans. Pair. R&L.

1937 LaSalle Series 50 Front Vent Window Seals, for Convertibles. Pair R&L-WR 7311Front Vent Window Seals, for Convertibles. Pair R&L