Image of 1963 Ford Ranchero, Note: These illustrations use artistic license and may differ from actual historical models.

The Unconventional Charm of the 1963 Ford Ranchero

The 1963 Ford Ranchero stands as a testament to American ingenuity, blending the comfort of a car with the utility of a pickup truck. Born from a time when automotive innovation knew no bounds, the Ranchero was Ford's answer to a growing demand for versatility on four wheels. This model year marked the beginning of the second generation, showcasing a more squared-off body style that echoed the design language of its Falcon sibling. The Ranchero wasn't just a vehicle; it was a cultural icon, capturing the essence of 60s America's love for both work and play. One particularly intriguing fact is that the '63 Ranchero was favored by the California surf culture, often seen with a board strapped to its bed, ready for the waves.

Design and Innovation

The exterior of the 1963 Ford Ranchero was a harmonious blend of form and function. Its clean lines and uncluttered design were a departure from the fins and chrome that dominated the previous decade. The interior was modest yet comfortable, with materials that were durable enough to withstand the rigors of both passenger and cargo transport. Technologically, it boasted advancements like an optional Ford-O-Matic automatic transmission and a choice of robust inline-six or V8 engines. Color options ranged from the understated Corinthian White to the vibrant Rangoon Red, with the latter often catching the eye of enthusiasts. The most iconic body style was undoubtedly the standard two-door utility coupe, which perfectly encapsulated the vehicle's dual-purpose nature.

Historical Significance

The Ranchero's introduction in 1957 had already set a precedent, but by 1963, it had cemented its place in automotive history. It challenged traditional notions of what a light-duty vehicle could be and paved the way for future utility coupes and compact trucks. Its design prompted competitors to think outside the box, leading to a new segment in the automotive market that we still see today.

Performance and Handling

Performance-wise, the 1963 Ranchero could be outfitted with a 260 cubic inch V8 engine that propelled it from 0-60 mph in a respectable timeframe for its class. While not built for speed, it offered a reliable and sturdy ride, capable of handling both smooth highways and the occasional rough backroad with ease. Drivers often noted the throaty rumble of the V8, a sound that resonated with power and reliability. The driving experience was straightforward and honest—no frills, just function.

Ownership Experience

Owners of the '63 Ranchero appreciated its dual personality; it could serve as a dependable daily driver or transform into a weekend showpiece with equal aplomb. Maintenance was relatively easy, thanks to shared components with other Ford models of the era, making parts accessible and repairs straightforward. While not without its quirks, overall reliability was solid for a vehicle designed to do double duty.

Fun Facts

The 1963 Ford Ranchero has its share of interesting trivia. For instance, it's rumored that several high-profile celebrities owned Rancheros during their heyday. Although not known for setting speed records, it did set a precedent for utility vehicles that combined style and function. As for criticisms, some purists argued it was neither a true car nor a proper truck, but these voices were few compared to its legions of fans.

Collector's Information

Today, the 1963 Ford Ranchero holds a special place in the hearts of collectors. While production numbers were not as high as mainstream cars, it's estimated that tens of thousands were produced. As for value, well-preserved or expertly restored models can fetch anywhere from $10,000 to $30,000 depending on condition and originality. The market has shown appreciation for these unique vehicles, with values steadily climbing over recent years.

Conclusion

The 1963 Ford Ranchero is more than just a classic vehicle; it's an enduring symbol of America's love affair with cars that can do it all. Its blend of simplicity, functionality, and style makes it an attractive option for collectors and enthusiasts alike. As we look back on this remarkable machine, we're reminded that sometimes breaking the mold is the best way to leave a lasting legacy on wheels.

1963 Ford Ranchero Shock Absorber Grommet. 1-1/4" bottom O.D., 1" high-BN 12Shock Absorber Grommet. 1-1/4" bottom O.D., 1" high., with 3/4" I.D. Each

1963 Ford Ranchero Spring and Shackle Bushing. 1" bottom O.D-BN 20Spring and Shackle Bushing. 1" bottom O.D. X 1-5/8" high, with 9/16" I.D. Each

1963 Ford Ranchero Stabilizer Bar Bushings-BN 32-DStabilizer Bar Bushings. 1-9/16" long X 1-1/2" wide X 1-5/8" high, 15/16" I.D. Pair

1963 Ford Ranchero Front Stabilizer End Repair Kit-BNK 22Front Stabilizer End Repair Kit. 22-piece set for two stabilizer bars. Contains all rubber bushings, washers, bolts and nuts, enough for one front end. Set

1963 Ford Ranchero Hood Bumper. Made with steel core. Held by screw. Each-HF 40Hood Bumper. Made with steel core. Held by screw. Each

1963 Ford Ranchero Door Weatherstrip Seal Kit fits 1960-1965 Ford Falcon & Ranchero 2 Door Sedan-LM 21-OThese door weatherstrips mount on the door with weatherstrip adhesive glue (not included). They fit the driver's and passenger door on the 2 door sedan/wagon models. It's made from high quality ozone resistant EPDM rubber.

1963 Ford Ranchero

1963 Ford Ranchero Door Lock Knob. Black Rubber. Each-RP 306Door Lock Knob. Black Rubber. Each

1963 Ford Ranchero Door Lock Knob. 1-1/2" high. Made of red rubber. Each-RP 306-ADoor Lock Knob. 1-1/2" high. Made of red rubber. Each

1963 Ford Ranchero Door Lock Knob. 1-1/2" high. Made of blue rubber. Each-RP 306-BDoor Lock Knob. 1-1/2" high. Made of blue rubber. Each

1963 Ford Ranchero Door Lock Knob. 1-1/2" high. Made of turquoise rubber-RP 306-CDoor Lock Knob. 1-1/2" high. Made of turquoise rubber. Each

1963 Ford Ranchero Door Lock Knob. 1-1/2" high. Made of beige rubber. Each-RP 306-DDoor Lock Knob. 1-1/2" high. Made of beige rubber. Each

1963 Ford Ranchero Hood Bumper. Snap-in wire base like original. Each-SB 89-AHood Bumper. Snap-in wire base like original. Each

1963 Ford Ranchero Rear roll-up Seal. Two 18" sections sliced into metal track-VS 4Rear roll-up Seal. Two 18" sections sliced into metal track. this foot with no steel insert. Pair

1963 Ford Ranchero Vertical Seals for Vent Window. Each piece is 17" long-VS 6Vertical Seals for Vent Window. Each piece is 17" long. Pair

1963 Ford Ranchero Vertical Seal for Vent Window. Sold by the foot.-VS 6/FTVertical Seal for Vent Window. Sold by the foot.

1963 Ford Ranchero Flexible Sweeper. Made of rubber-WC 23-/FTFlexible Sweeper. Made of rubber. Seal for outside of side window. Sold by the foot

1963 Ford Ranchero Flexible Sweeper. Made of rubber-WC 23-48Flexible Sweeper. Made of rubber. Seal for outside of side window. 48" Piece. Each

1963 Ford Ranchero Flexible Sweeper. Made of rubber-WC 23-96Flexible Sweeper. Made of rubber. Seal for outside of side window. 96" Piece. each

1963 Ford Ranchero Rigid division-bar channel-WC 28-96Rigid division-bar channel. Made with stainless steel bead, heavy steel core and pile lining. 96 in. long. Each. NOTE: $20 special shipping charge applies for domestic orders. Call or email for overseas shipping costs. Part can be sectioned in two or three equal lengths to reduce overseas shipping costs.