Image of 1968 Ford Ranchero, sourced from www.hemmings.com , Image Link.

The Unconventional Workhorse: The 1968 Ford Ranchero

The 1968 Ford Ranchero stands as a testament to American ingenuity, blending the comfort of a car with the utility of a pickup truck. Born from a desire to offer something unique in the automotive market, the Ranchero was Ford's response to a growing interest in vehicles that could serve dual purposes. Its origin traces back to the late 1950s, but by 1968, the Ranchero had firmly established itself as a versatile and stylish option for consumers. A notable moment in its history was when it received a significant redesign in 1967, aligning it with Ford's Fairlane line, which introduced a more muscular and modern look that carried into the 1968 model year.

Design and Innovation

The exterior of the 1968 Ford Ranchero boasted a confident stance with clean lines that echoed the era's muscle car aesthetics. The front grille, shared with the Fairlane, presented a bold face to the world, while the integrated cab and cargo bed offered a seamless profile. Inside, the Ranchero treated occupants to a no-nonsense interior where functionality met with a touch of comfort. Materials ranged from durable vinyl to plush cloth, depending on trim levels. Technologically, it featured innovations like optional power steering and brakes, which were quite advanced for a utility vehicle at the time. Color options varied, with choices like Calypso Coral and Seafoam Green catching buyers' eyes, but classic shades like Wimbledon White remained popular. The most iconic body style was arguably the GT version, which featured sporty stripes and upgraded wheels.

Historical Significance

The 1968 Ranchero's impact on automotive design was subtle yet significant. It helped solidify the concept of the car-based pickup, influencing later models like the Chevrolet El Camino. Its blend of practicality and style set it apart from traditional pickups and station wagons, offering a third way that appealed to a niche market. The Ranchero's lasting influence can be seen in the continued interest in versatile utility vehicles even today.

Performance and Handling

Under the hood, the 1968 Ranchero could be equipped with a range of engines, from a modest inline-six to powerful V8s. With the top-tier 390 cubic inch V8, it boasted impressive performance figures for its class, with acceleration from 0-60 mph in under 10 seconds—a remarkable feat for a utility vehicle of its time. Handling was surprisingly nimble for a half-car, half-truck design, and drivers often praised the smooth ride quality despite the vehicle's utilitarian roots. The roar of the V8 engine provided an exhilarating soundtrack that complemented the driving experience.

Ownership Experience

Owners of the 1968 Ford Ranchero used their vehicles for everything from daily chores to weekend cruising. It was not uncommon to see a Ranchero at local car shows or even participating in drag racing events. Maintenance and reliability were on par with other Ford models of the era, making repairs relatively straightforward for the average owner. However, some parts specific to the Ranchero could be harder to source due to its unique nature.

Fun Facts

The Ranchero has its share of trivia, including being one of the first vehicles to blend car comfort with pickup utility successfully. While not known for holding any speed records, it was a sales success in its time. The vehicle also made appearances in various films and TV shows, adding to its pop culture legacy. Common criticisms often revolved around its compromised cargo capacity compared to a full-size pickup and less rear seat space than a typical station wagon.

Collector's Information

Today, the 1968 Ford Ranchero holds a special place in the hearts of collectors. While production numbers were not as low as some limited-run cars, it is estimated that tens of thousands were produced. Values for these vehicles can vary widely based on condition, originality, and engine options, with prices ranging from $10,000 for a project car to upwards of $30,000 or more for a pristine GT model. The market trend shows appreciation for well-maintained and restored examples as enthusiasts seek out these unique pieces of automotive history.

Conclusion

The 1968 Ford Ranchero is more than just a classic vehicle; it's an embodiment of American versatility and innovation. It bridged worlds by offering both utility and style without compromise. As we look back on this unique model, its significance in automotive history becomes ever clearer—it was not just a car or just a truck; it was an icon that paved the way for future innovations in multi-purpose vehicles. For those who own one today, it represents both a slice of history and a timeless statement of individuality on the road.

1968 Ford Ranchero Tailgate Bumper, with core. 1-1/8" X 3/4" X 7/16". Each-DB 55Tailgate Bumper, with core. 1-1/8" X 3/4" X 7/16". Each

1968 Ford Ranchero Brake Master Cylinder Cover Seal. Replaces OEM #C7AZ2167-A-RP 2-BBrake Master Cylinder Cover Seal. Replaces OEM #C7AZ2167-A. Each

1968 Ford Ranchero Brake Master Cylinder Cover Seal. Replaces OEM #5470861-RP 2-CBrake Master Cylinder Cover Seal. Replaces OEM #5470861. 5-9/16" long, 2-5/8" wide. Each

1968 Ford Ranchero Ashtray Bumper. 5/16" wide X 1/2" long X 3/16" high-SB 76Ashtray Bumper. 5/16" wide X 1/2" long X 3/16" high. (Fits some models) Each

1968 Ford Ranchero Vertical Seals for Vent Window. Each piece is 17" long-VS 6Vertical Seals for Vent Window. Each piece is 17" long. Pair

1968 Ford Ranchero Vertical Seal for Vent Window. Sold by the foot.-VS 6/FTVertical Seal for Vent Window. Sold by the foot.