The 1939 Hudson Custom Series 97: A Testament to Pre-War Automotive Excellence

The 1939 Hudson Custom Series 97 emerges from the annals of automotive history as a remarkable testament to the ingenuity and craftsmanship of its era. Crafted by the Hudson Motor Car Company, this vehicle stands as a shining example of American automotive design and innovation on the cusp of World War II. Notably, the Series 97 was among the last peacetime cars produced before the industry shifted its focus to supporting the war effort, making it a poignant snapshot of an era about to be transformed.

Design and Innovation

The exterior styling of the 1939 Hudson Custom Series 97 exudes an air of elegance and strength, with its sweeping lines and pronounced curves. The vehicle's art deco influences are evident in its chrome accents and grille design, which convey a sense of forward motion even at a standstill. Inside, passengers are enveloped in luxury, with high-quality materials such as fine leathers and polished wood adorning the cabin. For its time, the Series 97 was a technological marvel, featuring innovations like an optional electric clock and a radio—a luxury in those days. Color options ranged from stately dark hues to more vibrant tones, with deep blues and rich maroons being particularly popular among buyers. The most iconic body style was undoubtedly the commodious sedan, which offered both comfort and functionality.

Historical Significance

The Hudson Custom Series 97's impact on automotive design cannot be overstated. It introduced features that would become staples in post-war vehicles, such as unibody construction that enhanced both safety and performance. This car stood apart from its contemporaries with its "step-down" interior floor design—innovations that would later influence automotive engineering for decades to come.

Performance and Handling

Performance-wise, the Series 97 was no slouch for its day. While exact top speed figures are elusive, it was known for respectable acceleration and a smooth ride quality that belied its substantial size. Handling was characterized by a reassuring sturdiness, with drivers reporting confidence on both winding roads and over uneven surfaces. The experience behind the wheel was one of robust power; the hum of its inline-eight engine provided an auditory reminder of the car's capabilities.

Ownership Experience

Owners of the 1939 Hudson Custom Series 97 likely used their vehicles for a mix of daily driving and special occasions—its reliability made it suitable for regular use, while its grandeur reserved it a spot at weekend car shows or parades. Maintenance was straightforward by today's standards but required consistent attention to keep this pre-war machine in tip-top shape.

Fun Facts

A delightful piece of trivia about the Series 97 is that it was considered one of the more luxurious cars available to consumers before America's entry into WWII. Although not commonly associated with celebrity ownership or record-breaking speed achievements, it held a reputation for quality and durability. Criticisms were few but included remarks on fuel consumption—a common trait among vehicles of its size during that period.

Collector's Information

Today, finding a 1939 Hudson Custom Series 97 can be quite challenging due to limited production numbers—best estimates suggest only thousands were made before production ceased. As a collector's item, its value has seen appreciation over time due to its rarity and historical significance. Depending on condition and provenance, one could expect such a vehicle to fetch anywhere from mid-five figures to well into six figures at auction.

Conclusion

The 1939 Hudson Custom Series 97 is more than just an automobile; it is a piece of pre-war American history on wheels. Its blend of style, innovation, and performance offers us a glimpse into an era where cars were not just modes of transportation but statements of technological prowess and design elegance. For those lucky enough to own one today, it represents a cherished link to an age when every turn of the wheel was an adventure into modernity.

1939 Hudson Custom Series 97 Upper Motor Mount. 5/8" I.D., 2-5/8" O.D. Each-MM 7-BUpper Motor Mount. 5/8" I.D., 2-5/8" O.D. Each

1939 Hudson Custom Series 97 Lower Motor Mount. 5/8" I.D., 1-5/8" O.D. Each-MM 7-CLower Motor Mount. 5/8" I.D., 1-5/8" O.D. Each

1939 Hudson Custom Series 97 Cowl Vent Seal. 4-1/2" wide X 18-1/2" long. Each-RP 100-YCowl Vent Seal. 4-1/2" wide X 18-1/2" long. Each

1939 Hudson Custom Series 97 Rear Leaf Spring Center Mounting Insulator-RP 23-GRear Leaf Spring Center Mounting Insulator. For all 1-3/4" wide leaf springs. Each

1939 Hudson Custom Series 97 Clutch and Brake Seals. Seals fit on a round shaft-RP 31-NClutch and Brake Seals. Seals fit on a round shaft. Made of soft rubber. 2-7/16" O.D., 7/16" I.D. Pair

1939 Hudson Custom Series 97 Drive Master Electric Shift Vacuum Diaphragm-RP 32-ADrive Master Electric Shift Vacuum Diaphragm. For all models with drive master system for standard transmission. Pair

1939 Hudson Custom Series 97 Clutch Linkage Cushion. 1/4" top thickness, 1-1/2" O.D-SB 33-AClutch Linkage Cushion. 1/4" top thickness, 1-1/2" O.D. Each

1939 Hudson Custom Series 97 Front Vent Window Seals. For disappearing-type vent windows-WR 4502Front Vent Window Seals. For disappearing-type vent windows. Pair R&L

1939 Hudson Custom Series 97 Front Vent Window Seals, for Convertibles-WR 9Front Vent Window Seals, for Convertibles. 25-1/4" long each. Pair R&L