Image of 1930 Lasalle Series 340, sourced from www.gaaclassiccars.com , Image Link.

Unveiling the Elegance of the 1930 LaSalle Series 340

Step into the world of classic luxury where the 1930 LaSalle Series 340 reigns as a testament to automotive elegance and innovation. Born from the creative minds at Cadillac, under the General Motors umbrella, the LaSalle emerged as a marque that blended opulence with performance. It was an era where cars began to be more than mere transportation; they became symbols of status and style. The LaSalle Series 340, in particular, stood out for its advanced engineering and striking design, crafted under the legendary Harley Earl's direction. It was a car that not only turned heads but also set a new standard for what American luxury automobiles could achieve.

Design and Innovation

The exterior of the LaSalle Series 340 was a harmonious blend of art and machinery. Its long, flowing lines and chrome accents exuded a sense of speed and sophistication uncommon in vehicles of its time. The front grille, resembling a Roman fasces, provided an imposing yet graceful face, while the carefully sculpted fenders added to its aerodynamic profile. Inside, passengers were greeted with sumptuous fabrics and finely crafted wood accents. The attention to detail was meticulous, with an emphasis on comfort and style that rivalled the finest European marques.

Technologically, the LaSalle was ahead of its time, featuring advancements like synchromesh transmissions for smoother gear shifts and four-wheel brakes for improved safety. Color options ranged from conservative blacks and blues to more vibrant hues that reflected personal expression. Among these choices, two-tone color schemes stood out as particularly popular. The Series 340 was available in various body styles, including coupes, sedans, and roadsters, with the convertible coupe often hailed as the most iconic.

Historical Significance

The LaSalle Series 340's introduction marked a pivotal moment in automotive history. It bridged the gap between mass-produced vehicles and custom-built luxury cars. This model helped popularize design elements that would become staples in later decades, such as integrated headlights and sleeker bodywork. Its influence extended beyond aesthetics; it pushed American car manufacturers to prioritize both form and function in their designs.

Performance and Handling

The heart of the LaSalle Series 340 was its robust V8 engine, which delivered impressive performance for its era. While exact figures vary, top speeds approached 70-80 mph—a remarkable feat at the time—with acceleration that could leave many contemporaries trailing in its wake. On the road, it handled with grace and poise, absorbing imperfections while maintaining composure through turns. The driving experience was one of smooth power delivery accompanied by a melodious engine note—a symphony for both driver and onlookers.

Ownership Experience

The LaSalle Series 340 found its niche among those seeking a blend of daily reliability and show-worthy grandeur. Maintenance was straightforward by classic car standards, owing to Cadillac's commitment to build quality and parts availability. As such, it became a cherished model among collectors who appreciated its usability alongside its historical significance.

Fun Facts

This automotive masterpiece has graced numerous collections worldwide, including those of celebrities and royalty. While not known for breaking speed records, it held its own in terms of sales success and brand prestige during its production years. Criticisms were few but often pointed towards its price point—positioned between affordable Fords and luxurious Cadillacs—which some found difficult to justify.

Collector's Information

Today's collector market sees the 1930 LaSalle Series 340 as a prized possession with values ranging significantly based on condition, provenance, and originality. Production numbers were limited—though exact figures are elusive—and survivors are even fewer. A well-preserved or expertly restored example could fetch anywhere from mid-five figures to well into six figures depending on these factors.

Conclusion

The 1930 LaSalle Series 340 is more than just an automobile; it is a piece of rolling artistry that encapsulates an era where cars began to reflect personal style and technological progress. Its legacy endures not only in design but also in spirit—a spirit that continues to captivate enthusiasts and collectors alike.

1930 LaSalle Series 340 Accessory Floor Mat - 12"X17"-AC 45Accessory Floor Mat - made of high quality black rubber with molded original emblem. Also designed to be sewn into new carpets. 12"X17", Each

1930 LaSalle Series 340 Tail-Light Pads. 2-3/8" wide X 4-5/8" long. Pair-MP 460-ETail-Light Pads. 2-3/8" wide X 4-5/8" long. Pair

1930 LaSalle Series 340 Fender Light Pads. 1-1/2" wide X 2-3/4" long. Pair-MP 460-FFender Light Pads. 1-1/2" wide X 2-3/4" long. Pair